Tapping into what people want to make the change we need
Some of the biggest changes we need as a society are not fun, easy or popular - that's why changing is hard. It's also why we approach change the way we do.
We understand simply providing information is insufficient. Change happens not when advocates argue, but when they tap into what people already want.
Social changes requires us to create ideas that sell themselves. So our social change efforts for Florida and national nonprofits and foundations start with what people already want and link that to the change we need.