Change begins with the right people.
Our Fearless Leaders
April Salter, APR, CPRC
CEO + Founder
Counselor to top public officials and corporate leaders... former communications director under Florida Gov. Lawton Chiles... has alphabet soup of credentials (APR, CPRC)... native of the Conch Republic (Key West)... campaigned to save libraries and rhinos from extinction... sold rhino poop on eBay.
Heidi Otway, APR, CPRC
President + Partner
Seasoned PR strategist... Social media influencer... attention-getter... former TV news producer... loves a wild pitch... has the creds (APR, CPRC) ... forged campaigns to help households get out of debt and to sign up tens of thousands of kids for health insurance... Tallahassee Chamber Chair... loves coffee
Stefanie Stricklin, APR
Keeps her clients in the news... Knows how to tell stories that resonate with influencers of all kinds... Has secured front-page leadership stories for Florida executives... Pins ideas on her Pinterest board and actually does them... Is listed in the Guinness Book of World Records.
Sarah Tyson Alfano
Social Media Manager
Able to precisely target and engage key audiences across digital platforms... Routinely exceeds project goals for social media network growth and engagement... Gifted in developing brand voices that get people talking... Former Tampa Bay Times social media maven… When not live-tweeting, she’s cooking up dinner with her husband and posting a photo of it on Instagram (#WeAteTheWholeThing)... Mom to two rescue pups, Leon and Jolene
Host - Fluent in Floridian Podcast
Host and producer of SalterMitchell PR's Fluent in Floridian podcast... Former news producer and sports reporter, spokesperson and speechwriter for the Governor of Florida and communications director for Florida’s Secretary of State and Chief Financial Officer...
A go-getter with a knack for copywriting… develops compelling client messaging and unique brand voices… skilled in media relations and keeps clients in the news as subject matter experts… whips up creative social media content, graphics and advertising… lover of a clean and meticulously organized inbox.
Chris Mantzanas, Quiet but Forceful Creative Leader
Chris Mantzanas is a quiet but forceful creative leader in our Tallahassee office, an art director with a decade and a half of design experience and a whiz-bang website designer who led the effort to design this very website. The problem is he doesn't look like an art director.
He doesn't wear Chucks or graphic tees. No black-rimmed glasses or leather laptop satchel. He prefers Hank Williams Jr. and Jimmy Buffet to indie I-knew-them-before-they-were-cool bands. And he's into hunting, fishing and college football. Yes, that's right. Our art director kills animals. Then he eats them.
The problem is he's so damn good at what he does. I mean one quick look and you say "I bet this was done by a leather-satchel-wearing, indie-music-listening art director with black-rimmed glasses who only buys clothes at Urban Outfitters." But you're wrong.
We sat down with Chris to find out why he is not a building contractor or a country music star, and whether he prefers Miller High Life or Coors. We started with a trick question.
Q: Why are you not a building contractor or country music star?
A: I am a building contractor in my spare time, building out the basement in my house. Framing, electrical, hanging dry wall, trim, paint. Putting in theater-style seating and a big screen.
Q: I'm sorry, theater what?
A: Let me make it simple for you. Two words: Man cave.
Q: So you actually hunt?
A: Shot doves Saturday.
Q: And that means you have a gun?
Q: And that means you could have a gun on you right now.
A: Any more questions?
Q: Um. Let's switch to fishing. You like to fish, right? What do you like about fishing?
A: You never know what you're going to catch. I've caught nothing one day, twenty red fish another. I caught an 8-foot shark once. It's so peaceful and so nice. It's about being outside.
Q: You have a 12-year-old son. Does your son like fishing?
A: He likes the snacks. And yeah, he likes getting out on the water. I mean, who doesn't? You're inside all day, working on a computer, staring at a screen. It's great to get outdoors. You get to see stuff like www.youtube.com/FLWildlifeCorridor.
Q: Wait a minute. This is an interview. It's supposed to read like you're talking. You can't just throw out a URL like that. Are you trying to get us to look at your work?
A: You mean like www.findthefunnow.com ,www.makemeafirefighter.org and www.floridawildlifecorridor.org.
Q: Okay, that's enough. This interview is over!
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Phil Powers, Enforcer
We work with a lot of different organizations -- other companies, governments, nonprofits and foundations -- and you know what they all have in common? They all like the accounting and contractual stuff in perfect order. Clients want clear and accurate invoices. Vendors want timely payments. We understand. We're the same way. We really, really, really enjoy getting paid.
That's where Phil Powers comes in. His title is modest -- financial analyst -- but his impact is vast. He's the behind-the-scenes guy who processes the paychecks, tracks reimbursements, keeps invoices moving, and plugs our every accounting maneuver into our fancy government-approved accounting system. He's so efficient, so calm and so competent, you might even forget how important he is.
Until you don't get your timesheet in on time. Phil does not like late timesheets.
That's when you remember that Phil is a 6-foot 3-inch 250-pound former offensive lineman with the ability to (not just figuratively) twist your arm. Nothing motivates like a terse email from Phil. Those behind quickly catch up. The pieces move into place and all the systems run on time.
We sat down with Phil to better understand what makes someone so obsessed with timesheets tick.
Q: Given your focus on timesheets, I'd like to ask about rapper Flava Flav. I hear he's quite a fan of clocks, watches, and general timeliness.
A: You want me to tell you about Flava Flav? Really?
Q: Maybe if you could just answer like Mr. Flav. He's a celebrity and people love reading about celebrities. Maybe you can bust out a rhyme, a rhyme about time. I'll provide the beat-boxed background!
Q: Puh pa chuh, puh puh pa chuh
A: So it's my time to rhyme?
Q: Puh pa chuh, puh puh pa chuh
A: How about you give me a chime, when you finish on time.
Q: Puh pa chuh, puh puh pa chuh
A: If not, I'll consider that a crime and I'll squeeze you like a lime.
Q: You would, wouldn't you? Well, let me ask you this, what kind of things do you do off the clock?
A: I unwind by using the sun to tell time. Are we still rhyming? Really, I like to spend my time outdoors. (racing, sports, barbequing, etc.)
Q: Racing, sports, and barbequing?! Those all sound riveting and mildly dangerous (especially barbequing) Are you sure you're a bookkeeper?
A: Well racing involves clicking off fast lap times, sports have rules and regulations, and in barbequing you have to turn the food in on schedule. So, I guess I really am a bookkeeper.
Q: Any creative insults for colleagues who don't turn in their timesheets?
A: Well, I would never insult my fellow colleagues. I just trick them with misleading email titles reminding them to finish their timesheets.
Q: But you've never done anything like that to me, right?
A: Yea sure, whatever you say.
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Lisa Cline, Writing Wrongs
Lisa Cline is an old school advertising copywriter whose first paid gig was naming nail polish colors in the Big Apple. Her early years also included writing ads for (gasp) cigarettes and high-interest credit cards targeted to college kids - not at all what she had "signed up for." A few agency hops followed.
She comes to us from Boston, where she was an Associate Creative Director at Hill Holiday writing print, radio, TV, direct mail and annual reports for banks, retail stores and telecom companies. As a middle child, she's always been adept at listening to all points of view and synthesizing diverse ideas into one distinct message, such as, "Shut up. I can't hear myself think."
At Marketing for Change™, Lisa eagerly uses her copy power for good, selling rain barrels for EPA, child safety for Safe Kids Worldwide, clinical trials for NIH and physical activity for various anti-obesity initiatives. She also wrote most of the copy for this website.
So we asked her: Hey Lisa, could you take a moment and interview Lisa?
Q: When did you know you wanted to be a writer?
A: I won a poetry award in about 8th grade. The poem was the culmination of lots of pubescent angst. I think the judges just felt sorry for me.
Q: Best job ever?
A: This one, of course.
Q: Okay. Second best job?
A: I worked at the New Yorker summers during college. I wore a lot of black those summers. And sharpened a lot of people's pencils.
Q: Worst job ever?
A: That's a toss up. Trimming raw chicken. Working in a bridal shop.
Q: Favorite recent project?
A: Safe Kids. We spread the word about hyperthermia (fancy word for heat stroke) and how it only takes minutes for a child left alone in a car to be in serious, fatal danger. I honestly feel like the posters we've done for daycare facilities are making a difference. Deaths were down this year. Parents need to know about this, and they don't.
Q: Do you read as much as you write?
A: My son and I are reading all about NASCAR at the moment. Did you know that stock cars don't have real headlights? They're just big stickers.
Q: How did writing commercials for Marshalls help you land a job at Marketing for Change™?
A: I'm sure my ability to confidently mix patterns didn't go unnoticed.