Change begins with the right people.

Our Fearless Leaders

April Salter, APR, CPRC


Counselor to top public officials and corporate leaders... former communications director under Florida Gov. Lawton Chiles... has alphabet soup of credentials (APR, CPRC)... native of the Conch Republic (Key West)... campaigned to save libraries and rhinos from extinction... sold rhino poop on eBay.

Peter Mitchell

Chairman + Chief Creative Officer

Former Wall Street Journal reporter turned marketer... led original "truth" antismoking effort... idea person and copywriter... frequent speaker across the globe on social marketing... lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.)... terrible dresser... met wife on plane to Amsterdam

Heidi Otway, APR, CPRC

Vice President + Public Relations & Social Media

Seasoned PR strategist... Social media influencer... attention-getter... former TV news producer... loves a wild pitch... has the creds (APR, CPRC) ... forged campaigns to help households get out of debt and to sign up tens of thousands of kids for health insurance... don't mess with her softball game... loves coffee

Chris Cate

Senior Public Affairs Director

Experienced working across the media spectrum...former news producer and sports reporter, spokesperson and speechwriter for the Governor of Florida and communications director for Florida’s Secretary of State and Chief Financial Officer...when he’s at home and not changing diapers or guessing what foods his three kids will actually eat, he’s writing parenting humor for the Huffington Post or hosting the popular ParentNormal Comedy Podcast.

Christene Jennings

Chief Operating Officer

Data driven but people focused… keeper of company culture… global speaker and trainer on behavior change marketing… led campaigns on end of life, sex education, traffic safety and clean water… vegetarian… met husband at punk show as a teenager… plans to be rock star in next life

Sara Isaac

Director of Behavior Change Marketing

Proud word nerd… fascinated by what makes people tick… behavior change researcher and blogger… former reporter and editor… has led campaigns on climate change, SIDS, oral health and clean water… League of Women Voters rabble rouser in her spare time

Alex Buchholz

Digital Director + CTO

From full stack web frameworks to rocket launches, Alex knows the ropes of website development and software engineering. While he is a rocket scientist at heart, web development is his true passion. He's grown an appetite for challenging problem solving and leadership and is driven to learn the latest and greatest technologies. A good day for him is a day full of head scratching and tinkering.

Karen Ong

Creative Director

Devoted to making complex information simple ... her creative ideas have led to happier marriages and prevented the pollution of Tampa Bay ... loves trains ... wants to be on The Amazing Race ... likes her design like she likes her house: clean ... has a dog that is blind in one eye ... started career as a photographer

Robert Bailey

Research Director

Economist turned pollster turned social-marketing researcher... would call himself a "data anthropologist" if he knew what it meant... diverse range of assignments spans from promoting Las Vegas tourism to preventing youth suicide... interests include behavioral economics, complexity science and South Park... takes jujitsu as an excuse to wear pajamas in public