Change begins with the right people.

Our Fearless Leaders

April Salter, APR, CPRC

CEO + Founder

Counselor to top public officials and corporate leaders... former communications director under Florida Gov. Lawton Chiles... has alphabet soup of credentials (APR, CPRC)... native of the Conch Republic (Key West)... campaigned to save libraries and rhinos from extinction... sold rhino poop on eBay.

Heidi Otway, APR, CPRC

President + Partner

Seasoned PR strategist... Social media influencer... attention-getter... former TV news producer... loves a wild pitch... has the creds (APR, CPRC) ... forged campaigns to help households get out of debt and to sign up tens of thousands of kids for health insurance... Tallahassee Chamber Chair... loves coffee

Stefanie Stricklin, APR

Public Relations Director

Keeps her clients in the news... Knows how to tell stories that resonate with influencers of all kinds... Has secured front-page leadership stories for Florida executives... Pins ideas on her Pinterest board and actually does them... Is listed in the Guinness Book of World Records.

Sarah Tyson Alfano

Social Media Manager

Able to precisely target and engage key audiences across digital platforms... Routinely exceeds project goals for social media network growth and engagement... Gifted in developing brand voices that get people talking... Former Tampa Bay Times social media maven… When not live-tweeting, she’s cooking up dinner with her husband and posting a photo of it on Instagram (#WeAteTheWholeThing)... Mom to two rescue pups, Leon and Jolene

Chris Cate

Host - Fluent in Floridian Podcast

Host and producer of SalterMitchell PR's Fluent in Floridian podcast... Former news producer and sports reporter, spokesperson and speechwriter for the Governor of Florida and communications director for Florida’s Secretary of State and Chief Financial Officer...

Lauren Sumners

Account Executive + Copywriter

A go-getter with a knack for copywriting… develops compelling client messaging and unique brand voices… skilled in media relations and keeps clients in the news as subject matter experts… whips up creative social media content, graphics and advertising… lover of a clean and meticulously organized inbox.