Change begins with the right people.

Our Fearless Leaders

April Salter, APR, CPRC

President + Chief Operating Officer

Counselor to top public officials and corporate leaders... former communications director under Florida Gov. Lawton Chiles... has alphabet soup of credentials (APR, CPRC)... native of the Conch Republic (Key West)... campaigned to save libraries and rhinos from extinction... sold rhino poop on eBay.

Peter Mitchell

Chairman + Chief Creative Officer

Former Wall Street Journal reporter turned marketer... led original "truth" antismoking effort... idea person and copywriter... frequent speaker across the globe on social marketing... lots of creative awards (Silver Anvil, Emmy, Gold Davey, etc.)... terrible dresser... met wife on plane to Amsterdam

Heidi Otway, APR, CPRC

Vice President + Public Relations & Social Media

Seasoned PR strategist... Social media influencer... attention-getter... former TV news producer... loves a wild pitch... has the creds (APR, CPRC) ... forged campaigns to help households get out of debt and to sign up tens of thousands of kids for health insurance... don't mess with her softball game... loves coffee

Kathy Putnam

Senior Public Relations Director

Former broadcast journalist turned public relations and public affairs pro…Fishing enthusiast…Mixes a journalist’s cynicism with her inherent optimism…Loves telling a good story…business development whiz…Teaches karate in her spare time

Chris Cate

Senior Public Affairs Director

Experienced working across the media spectrum...former news producer and sports reporter, spokesperson and speechwriter for the Governor of Florida and communications director for Florida’s Secretary of State and Chief Financial Officer...when he’s at home and not changing diapers or guessing what foods his three kids will actually eat, he’s writing parenting humor for the Huffington Post or hosting the popular ParentNormal Comedy Podcast.

Christene Jennings

Vice President + Behavior Change Marketing

Spent 10 years in traffic safety... pushed initiatives for tweens and teens... global speaker and trainer on behavior-change marketing... data driven... led campaigns on clean water, health, sex education... vegetarian... met husband at punk show... plans to be rock star in next life

Alex Buchholz

Digital Director + CTO

From full stack web frameworks to rocket launches, Alex knows the ropes of website development and software engineering. While he is a rocket scientist at heart, web development is his true passion. He's grown an appetite for challenging problem solving and leadership and is driven to learn the latest and greatest technologies. A good day for him is a day full of head scratching and tinkering.

Karen Ong

Creative Director

Devoted to making complex information simple ... her creative ideas have led to happier marriages and prevented the pollution of Tampa Bay ... loves trains ... wants to be on The Amazing Race ... likes her design like she likes her house: clean ... has a dog that is blind in one eye ... started career as a photographer

Robert Bailey

Research Director

Economist turned pollster turned social-marketing researcher... would call himself a "data anthropologist" if he knew what it meant... diverse range of assignments spans from promoting Las Vegas tourism to preventing youth suicide... interests include behavioral economics, complexity science and South Park... takes jujitsu as an excuse to wear pajamas in public