April Salter, APR, CPRC

CEO + Founder

April has provided senior business and communications counsel to Fortune 100 companies, government officials and policy leaders for the past 30 years. She served as communications director to Florida Governor Lawton Chiles and has developed campaigns that won the nation’s top public relations campaign award, a Silver Anvil, an Emmy, and dozens of state and regional awards.


April develops creative strategies that build public support or minimize opposition on complex public policy issues; her counsel helps clients get noticed in the right circles. In 2008, she sold rhino poop on eBay to generate buzz for the International Rhino Foundation. She helped Kitson & Partners and the state of Florida preserve 90,000 acres of high-quality conservation lands while ensuring limited, responsible development. Healthy Kids, Plum Creek, Florida Trend, the Florida and Georgia Retail Federations, Humana, EDS, and State Farm have all relied on April for PR counsel and strategy. A well-known crisis communicator, April is frequently called on to consult on the most pressing issues facing Florida.


April worked for eight years in key state agencies such as the Department of Environmental Protection, the former Florida Department of Commerce, and as communications director to Governor Lawton Chiles. She was appointed by President Bill Clinton to serve on the White House Conference on Tourism and Travel leadership team to develop environmentally friendly tourism strategies for the nation’s hospitality industry.


April is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor. She currently serves on the Board of Advisors for the International Rhino Foundation; the Board of Trustees for Florida House, Florida’s Embassy in Washington, DC; the Board of Trustees for Florida TaxWatch; the Board of Directors for Leon County Schools Foundation; and the Executive Committee for the Tallahassee Chamber of Commerce. She is a long-time member of the Florida Public Relations Association and previously served as VP, Accreditation; VP Golden Image; and President, Capital Chapter.


She is a graduate of Florida State University in Tallahassee and spends as much time as possible in Mexico Beach on Florida’s Gulf coast.