Heidi Otway, APR, CPRC

President + Partner

Heidi Otway is experienced in all aspects of media strategy, communications planning, and community engagement.


Over the past decade, she’s lead numerous media and public relations campaigns using a full range of tactics, including paid media, earned media, social/digital media and grassroots mobilization. 


Heidi has developed statewide campaigns and secured media coverage for clients such as Bank of America, Weyerhaeuser (formerly Plum Creek), Verizon, The Able Trust, Florida Impact and the Independent Benefits Council. She is also a recognized leader in social media engagement, creating new strategies and tactics to initiate and maintain a two-way dialogue with “digital citizens.”  


A former journalist and television news manager, Heidi earned her Bachelor of Science degree in Broadcast Journalism from Florida A&M University. She is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.