Lauren is an experienced marketing specialist and media buyer with an eye for detail. She lends her skills in creative writing to develop messages that communicate clients’ unique offerings to highly-targeted audiences across traditional, social and digital media channels. An all-around communicator, Lauren has worked with statewide and national organizations to conduct member research (including polling and surveying), enhance brand platforms and creative, build social media followings from the ground up, and develop website content that is both on-brand and optimized for online search engines.
Lauren is fluent in Floridian. She has implemented a variety of statewide and regional paid media campaigns that engaged consumers across the state and generated widespread awareness for clients. She has enjoyed working with clients such as the Florida Department of Health, Verizon Wireless, Bank of America, Examination Board of Professional Home Inspectors, and TC Federal Bank.
She is a graduate of Florida State University with degrees in Public Relations and Editing, Writing and Media.